The long-term success of new technology companies requires "a razor-sharp focus on customer needs and adoption of a scalable business model" (Sir Terence Matthews, Founder and Chairman of the Board, Mitel Networks Corporation).
This book synthesizes the many definitions of the business model concept, and puts these ideas to practical use for entrepreneurs and startups. Readers will learn about business model concepts and tools, how to craft strong value propositions for customers and partners, alternative ways of thinking about revenues and costs, novel approaches for building or acquiring capabilities, and the experiences of early-stage entrepreneurs applying these concepts within their own technology companies. It brings together the latest insights from entrepreneurship research and from the hard-won practical experience of technology entrepreneurs.
The articles were selected and introduced by Dr. Steven Muegge, an Assistant Professor in the Technology Innovation Management Program at Carleton University, and Claude Haw, President of Venture Coaches. The foreword was written by Sir Terence Matthews, Founder and Chairman of the Board, Mitel Networks Corporation.